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How do domestic sweeping and dragging robots capture the hearts of young consumers?

2021-10-18

"After the new home is renovated, I want to buy a sweeping robot. I feel that it has a sense of technology. I plan to buy one at home during Double 11, but I don't know which brand is good and what product is practical." "The frequency of cleaning in the new home should not be high. There is very little garbage on the ground. It is okay to use a mopping robot to clean the room. They can mop the floor and also sweep the dust. Even if you are working outside, you can use your mobile phone to operate it to sweep the floor.”

Recently, the author accompanied my cousin to the home appliance city to select homes When it comes to home appliances, his cousin shows a strong interest in robot cleaners.
Today, the post-90s group has become the backbone of society, bringing new vitality to the entire consumer industry. They are willing to try new products, emphasize individual value, and take the manifestation of individuality and self-pleasure as their main consumption motives. Compared with sweeping and mopping the floor by themselves, young consumers prefer to use high-tech cleaning tools to free their hands and reduce the burden of life caused by housework. How do domestic sweeping and dragging robots capture the hearts of young consumers? Is it better for foreign brands or domestic products?
Reduce housework, sweeping robots are still very fragrant
According to public data, in the first half of 2021, the retail scale of sweeping robots was 5.3 billion yuan, a year-on-year increase of 39%; the retail volume was 2.8 million units, a year-on-year increase of 2%. From the perspective of product sales, many consumers are willing to pay for sweeping robots. The rise of young consumers born in the 1990s and 00s has promoted the development of the robot vacuum industry. As the leading brand of sweeping robots, Klinsmann is currently widely favored by young consumers.